A streaming trailer of your film or video on your E-store gives potential customers a chance to see what they’re getting, and makes them much more likely to purchase.

It’s also a great promotion vehicle to impress any non-paying audiences that you may be targeting.

In other words, although it’s an optional feature, we strongly recommend that you take advantage of a streaming trailer to maximize your marketing opportunities – especially since it’s so convenient and affordable.

Setting it up is simple and convenient. You have two choices:

  • A trailer created by EntertainOne, featuring the first 60 seconds of your video, OR
  • A customized trailer, edited by you and submitted to us for online display

We strongly recommend the second option – ie a trailer that you edit yourself – since this allows you to specifically craft a preview that shows your video to its best advantage. This way it can become a highly effective ad for your product.

Editing your own trailer

An effective trailer takes lengthy material and condenses it to a 60-second piece of compelling footage that reflects the most enticing aspect of your video. For example, a movie or show trailer might feature visually impressive moments that display high-action and/or high emotion, comedy or suspense. But don’t give away the ending!

For a training video, you might want to edit a piece that is highly informative and user-friendly.

For a community or school event fund-raiser, you might want to go out your way to edit in as many different children or local figures as possible.

Technical editing guidelines:

  • For best compression, use hard cuts rather than cross-fades/dissolves.
  • Keep text at a readable size. Remember that it too will be compressed!

Technical compression guidelines:

  • For best results, use a dedicated compression tool
  • Variable bitrate video (VBR) is recommended
  • Avoid the outside edges of your video showing on a computer monitor: crop these off – typically about 8-10 pixels off all sides
  • Use deinterlacing

If you are unable to follow these guidelines yourself, please contact us and we will be able to guide you in the right direction.